Heartsleeve

Building a Retail Brand Rooted in Connection

Heartsleeve was created from a simple belief: the products we bring into our lives can be tools for connection. What started as a design practice grew into a retail brand dedicated to creating thoughtful goods that celebrate community, culture, and shared experience.

I co-founded and led the creative direction of the business, shaping everything from identity and packaging to product design, merchandising, and customer experience. The brand's collections included apparel, greeting cards, gifts, home goods, and limited-edition collaborations, each designed to balance strong visual storytelling with everyday usefulness.

The result was more than a successful retail brand. Heartsleeve became a vehicle for social impact, channeling more than $35,000 in direct contributions to nonprofit and grassroots organizations through purpose-driven products and partnerships. By aligning merchandise, storytelling, and advocacy, the brand demonstrated how design-led businesses can create value for both customers and communities

Learn more about the Causes Heartsleeve supports.

Visit us in New Orleans at The Good Shop.