Designing a Digital Experience That Supports College Persistence

College Beyond helps students navigate the challenges of earning a college degree, providing support systems that improve persistence and long-term success. The organization needed a digital presence that could communicate its impact more effectively while guiding users toward programs, resources, and opportunities for engagement.

I partnered with the organization to create both the visual identity and digital experience, establishing a unified system that spanned brand, user experience, and front-end development. The project began with a new identity framework that defined the organization's visual voice and continued through user journey mapping, interface design, and website development.

A key focus of the work was building clarity. Through thoughtful information architecture, clear calls to action, and intuitive content pathways, the experience was designed to help users quickly understand how College Beyond supports students throughout their educational journey.

Built in Webflow, the site leveraged reusable components and custom interactive elements to balance flexibility with performance. The resulting platform provided the organization with a scalable foundation for storytelling, program promotion, and community engagement.

More than a website redesign, the project created a digital ecosystem that reflected the optimism, support, and opportunity at the heart of College Beyond's mission.

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