CLIENT

New Orleans City Council

PROJECT GOALS

Redesign our existing website to improve user experience. Create a website that focuses on user engagement with an accessible, responsive layout, easy-to-update CMS content, and increased opportunity for public engagement.

NOLA city council in session

SERVICES PROVIDED

creative direction
web development
brand identity
ux / ui prototypes

PROJECT SUMMARY

Creating a Unified Digital Presence for City Council

The City Council's digital presence had grown over time, resulting in inconsistent user experiences and fragmented content structures. The redesign focused on creating a more intuitive experience for residents while establishing a visual and technical foundation that could scale alongside the organization's needs.

My work centered on translating stakeholder objectives into a cohesive design system and component framework. By standardizing patterns across the site and improving navigation pathways, we created a more consistent experience that helped users reach critical information faster. Accessibility considerations were integrated from the outset, ensuring the final design met modern standards for readability, contrast, and content structure.

The result was a streamlined, future-ready platform that strengthened the City Council's online presence while making information more accessible to the communities it serves.

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YEP staff with youth

Youth Empowerment Project

PROJECT GOALS

Lead strategy and creative direction for the organization's identity refresh. Design a scalable logo system and comprehensive brand guidelines. Develop naming conventions and brand architecture across programs.